Mini-rant

I've posted this image before, but it's a perfect illustration of British Rail's sensitive approach to corporate identity -- the standard Rail Blue livery adapted to fit every individual design in its fleet:

Modern institutions have no such sensitivities, so here's the cack-handed approach taken by one operator to the same equipment, the yellow panel crashing over the natural breaks in the "face", the windows now uncomfortably emphasised to look like someone suffering from a terrible hangover:

It costs exactly the same to paint a train (or, indeed, to apply overall vinyls to it) whether the design is brilliant or terrible. Why do so many companies get it so wrong?